"just relax!"

"want one of my kids?"

"why don't you just adopt?"

I launched my campaign in October 2018 after realising that the wider world (outside the ttc - 'trying to conceive' - community) really needed to understand fertility and infertility more.

If there was more open dialogue and much better mainstream media representation as well as real stories reflected in marketing campaigns from brands, we would have much stronger awareness. In turn I believe this can lead to fewer relationships falling apart (including between family members and friends as well as partners and marriages); better management at work from employees and colleagues and much more empathetic and considered approaches in clinical settings. The people going through it wouldn't need to feel so fearful, ashamed or alone if their experiences were better understood so that they were properly cared for and spoken to about it by the people in their lives.

I launched with a video, podcast, blog and social media campaign with a hashtag #twnts (think what not to say). The videos, below, have all been viewed and shared many thousands of times.

Here are the videos...